Cadbury North America Puts Media Account Up for Review

The Cadbury Bunny: a once-
popular fixture of '80s TV

Cadbury North America has put its media-buying and planning account under review. Media spend for both the US and Canada is estimated at about $100 million, said Advertising Age.

The Cadbury label includes Trident, Stride, Swedish Fish, Sour Patch and Dentyne. Its Gorilla Drummer ad ranked No. 1 among the Top 5 Viral Video Ads of 2007.

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Latest media planning news & facts

Latest marketing data & research

Another Indie Rock Station Goes Down: Boston?s WFNX Sold to Clear Channel

DirecTV Strikes Video, Internet Agreements To Reach Rural US

Viacom: Social TV Must Offer Content, Communication, Comments

LA Times Kills Sunday Magazine, Will Launch Luxury Quarterly

ESPN Upfront: Heavy on Digital, Authentication, New Films, Advertiser Value

ABC Upfront: Heavy on Comedy and Schedule Shakeups

Out-Of-Home Advertising Up 4.5% In Q1

News, Beauty And Style Dominate Top 50 Web Properties

UK Companies Spend On Social, But Snooze On Google+

Top 10 Cable Television Programs, Week of May 14, 2012

Top 10 Network Television Programs, Week of May 14, 2012

Q1 Mobile Mix Shows Growth Of Tablets, Decline of Feature Phones

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Cadbury North America Puts Media Account Up for Review

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