The Cadbury Bunny: a once-
popular fixture of '80s TV

Cadbury North America has put its media-buying and planning account under review. Media spend for both the US and Canada is estimated at about $100 million, said Advertising Age.

The Cadbury label includes Trident, Stride, Swedish Fish, Sour Patch and Dentyne. Its Gorilla Drummer ad ranked No. 1 among the Top 5 Viral Video Ads of 2007.