Beverage company Cadbury Schweppes has consolidated its digital advertising work with VML, reports AdAge.
The agency will now handle all digital strategy, development and production for Cadbury's brands, including Dr. Pepper, 7Up and Snapple.

VML won the work after competing against other, unnamed agencies. It will partner with agencies Cadbury currently works with to integrate messaging across media.

TNS Media Intelligence estimates last year Cadbury spent an estimated $3.1 million on digital media spending.