While enjoying an almost 19% jump in revenue during the fourth quarter of 2006, Cablevision is making plans to make interactive ads the foundation for future growth according to MediaPost.
The cable provider has begun preliminary talks with Comcast, Time Warner and other cable operators about joining together and creating an interactive ad network that would simplify the buying of such ads. Part of the driving force behind such a move is the admission by Cablevision that upgrading customers to digital cable is no longer a sustainable growth model. Even without the formation of a cross-provider network, Cablevision will still explore more interactive ads, though revenues from such ads will likely not be significant until after 2007.

Internet, telephone and other services will still be core growth units for Cablevision, which also could increase the number of ads run on the cable stations it owns such as AMC and IFC.