KickApps: Making dreams come true

Major media companies are rolling out social features of their own, thanks to KickApps and Akamai.

BET Networks, Scripps, HBO-Cinemax and VIBE Magazine adopted the social media capabilities that will allow them to rapidly deploy features like user-generated content, social networking, editorial video, syndication of content using Widgets, and media and community management capabilities, on their own websites.

VIBE, HBO-Cinemax and BET will use the service for user-generated contests: VIBE plans to launch Vibe Versus to find the next great rapper, BET will get support for its BET Awards' "You Introduce" contest, and Cinemax kicked off its "Sin City Diaries" video diary contest.

Scripps will use the software to build out a full-fledge social network called "My Projects" for the DIY cable network.