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CA Law Sows Doubt Throughout Permission List Industry

DM News: CA Spam Law May Put E-Mail List Industry in Crosshairs

Email direct marketers are wringing their hands now that a new California state law seems to make it difficult or impossible to create or sell lists - at least until it gets overturned by a court. The legislation's author said, though, that hurting the permission-based list companies was not supposed to be a side-effect of the law.

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