Word-of-mouth media network BzzAgent has launched BzzScapes, a network of brand-centric communities that organize and rank marketers' online content.

BzzScapes is 100% created by brand advocates. By centralizing content created about their brand (e.g., images, blogs, coupons, videos and articles), the service shows marketers what people are saying about their brand - and more importantly, they can hear it from each other.

Successful social networking sites have proven that brands and people can co-exist harmoniously on social networks, said BzzAgent CEO Dave Balter, who insisted that BzzScapes is not another product-review vehicle.

BzzScapes extends this relationship by empowering brand-conscious consumers to build communities around the products they love and inviting marketers to interact in a meaningful way with advocates, he said.

Unlike conventional social networking revenue models, which monetize the community using CPM and sponsorships, BzzScapes does so by proffering tools that allow marketers to add participation tools such as monitoring, member-polling, and promotions, as well as the option of increasing the size of their BzzScape, thus driving acquisition. The number of BzzScapes that a marketer may build, however, is unlimited.

Clorox, Colgate, Ford, Penguin Publishing, and Procter & Gamble are among the beta service's clients.

In January, BzzAgent created an international alliance with European WOM networks Buzzador, AB and TRND AG. Together they have 750,000 participants - with a reach of 9 million consumers - and share nearly 20 clients, among which are Philips and Unilever.

Last year BzzAgent partnered with Attensity, a text analytics software provider. The pair claim to give marketers "unrivaled insights" into consumer brand conversations.