Online word-of-mouth measurement firm BuzzMetrics has been snapped up by a similar Israeli company, Trendum, which boasts VNU as a minority investor, reports ClickZ (via MediaBuyerPlanner). The new entity will be known as BuzzMetrics.
For BuzzMetrics, the relationship with VNU, parent of research companies such as Nielsen Media Research and ACNielsen, is one of the huge benefits of the deal.
The Nielsen-branded companies are expected to package BuzzMetrics offerings for their current clients as well as contribute marketing and research capabilities.
Clients of the new firm will include Comcast, Hewlett-Packard, General Motors and Mazda. The company will be based in the U.S. and maintain a research and development lab in Israel.
