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MARKETING JOBS

BuyMagazine Buys It

DM News: Buy.com Folds Print Magazine, Moves Content Online

Buy.com shuttered its print magazine BuyMagazine - once sent to a list of 600,000 customers who had spent more than $200 in two years - because it proved too expensive relative to its online equivalent.

With its evolution to an email newsletter, the publication will explode to a circulation of 3.5 million customers.

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