MTV held a surprisingly low-key "Branded Roadshow" presentation for media buyers in New York City, reports AdAge.
The presentation contained none of the pomp, circumstance or swag attendees might have expected from a network that seeks to be hip and cutting edge. What it did show potential buyers is how the network has worked to create outlets for advertisers' messaging. That included showing off product placement in upcoming shows and highlighting the partnership with Yahoo for this year's Movie Awards.
One buyer said MTV might actually have too much high-value inventory, more than the market might be able to support. The traveling show still has two more stops to make in other parts of the country.
