MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS

Buy Boosts Terra Lycos' Targeted Ad Technology

Terra Lycos acquired GetRelevant for an undisclosed amount: "The new software will help Terra Lycos advertisers, including Barnes & Noble, Orbitz and Scottrade, tailor and serve pitches to new users. What's more, the technology includes advanced tracking and reporting features to gauge the effectiveness of ad strategies."

GetRelevant is a CPA network.

Related Topics

ad technologies & vendors
ad buying & planning

Search

VideoEgg
sponsor
E-Mail This Story email this story «

Subscribe to MarketingVOX|News

MARKETING JOBS