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Buy Boosts Terra Lycos' Targeted Ad Technology

Terra Lycos acquired GetRelevant for an undisclosed amount: "The new software will help Terra Lycos advertisers, including Barnes & Noble, Orbitz and Scottrade, tailor and serve pitches to new users. What's more, the technology includes advanced tracking and reporting features to gauge the effectiveness of ad strategies."

GetRelevant is a CPA network.

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Buy Boosts Terra Lycos' Targeted Ad Technology

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