Website: BustaButt

Busta Rhymes is caught with his pants down in this soon-to-be-launched commercial for Virgin Mobile. The commercial is being pre-released online by U.K. based viral marketing firm DMC and will promote Virgin's new text messaging rate plan.

The campaign's cheeky ads were created by Rainey Kelly Campbell Roalfe/Y&R and directed by Paul Hunter, who has been responsible for directing a number of high-profile music videos for stars including Britney, Madonna and Michael Jackson. "Bling," already released on TV, results in Busta literally going down the toilet, while "Butt Naked" features him doing an unwitting striptease for his fans. The online versions of the ads invite viewers to click through to www.bustabutt.com, where they can see each clip and find out more about Virgin Mobile and Busta Rhymes.