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BusinessWeek Launches Creative Channel

BusinessWeek Online has launched an Innovation & Design channel on its site, providing coverage of the creative sector, reported NetImperative. The page features editorial content from international designers. That content will include an Insight column, which will offer opinion articles; Anatomy of a Brand will cover design, brand management and architecture; a Brand Equity section will consider the best and worst brand strategies in marketing, advertising, and image making.

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