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Bush Breaks Big Online Campaign

AdWeek: Bush Breaks Inaugural Web Commercial Campaign

The campaign to re-elect President George W. Bush broke its first online efforts, scattering a large budget across more than 50 sites, including Yahoo, MSN, Weather.com and Parents.com. The ads use Laura Bush to advocate to women and couples for the President's record on education. Clicking on the banners leads to a video commercial on the No Child Left Behind Act.

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Bush Breaks Big Online Campaign

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