iMedia interviewed Burst's Jarvis Coffin on his firm's PSA campaign to help viewers and publishers deal with spyware. The conversation rambles across the differences between adware and spyware - both theoretical and practical. Coffin notes that the interests of web publishers to be against both; spyware because of the harm done by its sleazy practices and adware more for competitive reasons. "I believe media and content benefit from strong competition, so I am not willing to give publishers a pass on desktop applications entirely. Ultimately, it's up to the end user. But, personally, as an end-user, I am still waiting for a compelling desktop utility that brings me value worth my time."
