Burger King will sponsor a series of short comedy videos designed to be downloaded for free and played on the new video iPod, MediaPost reports (via MediaBuyerPlanner). The deal, with broadband video download site Heavy.com, is perhaps the highest-profile move by an advertiser into the new medium.
The video iPod was introduced just weeks ago, with a series of commercial-free programming.
The BK sponsorship includes a branded page for video files specially encoded for video iPods, and some of the downloadable videos are user-created shorts featuring masks of Burger King icons, the costumed King who appears in current commercials, and the famous Subservient Chicken.
To obtain the videos, Heavy.com sent masks of the King and the Subservient Chicken to a group of users who submit content on a regular basis. Heavy.com hopes that this is the first in a series of sponsorship deals.
