Hitting Burger King's retail locations this week - three BK-branded games compatible with Microsoft's XBox and XBox 360 consoles for $3.99, with purchase of a Value Meal, according to the Burger King website.

The games are titled "Pocketbike Racer," a racing game; "Big Bumpin'," which features bumper cars; and "Sneak King," in which the player - as the King mascot - must surprise hungry characters with a BK sandwich. In addition to the King, the games will feature other BK ad characters, such as Brooke Burke and the Subservient Chicken.

The games will allow gamers to play against each other through XBox Live, and the Burger King website currently displays the high scores from the online gaming service.

Advertising and gaming have been bedfellows since console gaming's entry into the mainstream in the '80s.