ClickZ: Do You Want to Inform or Persuade?

Persuasion in architecture isn't a revolutionary idea. Brick-and-mortar retailers have incorporated persuasive architecture in stores for decades. Nothing is left to chance: milk in the back of the store, the aroma of bread baking, the layout of aisles, and the location of products on shelves are all planned to attract attention, gain interest, stimulate desire, and persuade you to navigate the store the way retailers want you to.