Almost certain to become a post-game viral spot, Budweiser pulled a humorous commercial that pretended to be a prequel to Janet Jackson's Superbowl 2004 peep show. In it, someone uses her dress, hanging on a rack, to open a Bud. He tries to repair it. Hilarity ensues. But then, apparently, the lawyers got their hooves on the spot, with Budweiser, Fox and the NFL collectively saying they'd decided not to run it. DDB created the soon-to-be-viral ad.