DigitalBulletin: Brylcreem uses picture messaging and viral campaign
Brylcreem is launching an interactive picture campaign with MTV that will include an online viral component for its Next Generation Ultra Gel Brand.
The promotion, called the "Bad Barnet Challenge," will encourage guys via online and MMS media to send in pictures of their friend's worst hairstyles to be posted on the Brylcreem and UK MTV sites. Entrants will receive free product and be entered to win prizes. Sounds like the Mullet thing in the States.
