Stats - click to enlarge

Email marketing software firm Bronto today announced the launch of an online resource for email marketing statistics - updated weekly, for 14 industries - to help marketers benchmark their own performance. For the three-month period ended November 20, the weighted average for the covered industries was a 95.5 percent email delivery rate, 24.2 percent open rate and 5.0 percent click-through rate, according to Bronto's Industry Statistics. But rates vary by industry.

The highest delivery rate is for e-commerce/retail (97.8 percent), whereas manufacturing/distribution has the highest open rate (36.7 percent) and services/consulting has the highest click rate (8.8 percent).

The industries covered by Bronto include advertising/marketing, e-commerce/retail, education, financial services, government, healthcare/insurance, legal services, manufacturing/distribution, publishing/media, real estate, services/consulting, technology and travel/hospitality.

Bronto has also published the first of a planned series of quarterly reports analyzing email marketing statistics and trends by industry.