The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Broadcasters Launch $700M Campaign on Digital TV in '09


RIP in 2009

The National Assoc. of Broadcasters is kicking off a $700 million campaign to tell Americans that TV airwaves will go entirely digital by Feb. 17, 2009.

The 2005 Government Accountability Office found that 19 percent of the US — 21 million households — still rely on an antenna for television reception as opposed to cable or satellite, according to Reuters.

Antenna users are typically poor, elderly, and/or minorities.

Owners of analog TVs with antennas won't get a signal after the cutoff date, and must instead subscribe to digital or satellite, or buy a digital TV.

The government will offer a $40 discount on a digital-analog converter.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research