DMNews: Study: Home Broadband Users Produce More Online Sales

Although broadband users only represent for 19 percent of the total adult user base, Scarborough Research found that they account for 31 percent of sales. Other interesting findings include:

At-home broadband users are 39 percent more likely to buy jewelry online; 64 percent more likely to buy toys and games; and 64 percent more likely to buy cars, trucks and SUVs.