The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Broadband Adoption Continues to Grow Globally

McKinsey Quarterly: Making Sense of Broadband

Excellent, detailed report taking a look at the growth of broadband globally. Lots of charts. The analysis makes the basic point that, despite the death of several broadband service providers during the dotcom bust and the continued lack of a "killer app" to further spur the need for high-speed access, broadband adoption among consumers continues to grow steadily in every developed nation, a trend that the report suggests should continue for some time, which should have important implications for many industries. Follow the links in the right-hand margin to earlier research on broadband McKinsey conducted in 2002 and 2001. Free registration required.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research