A number of agencies have signed up to test the new video ad platform from Broadband Enterprises, reports MediaWeek.

Agencies representing companies like Nissan and Staples will be the first to try vComm, the new Broadband Enterprises platform. The system works after publishers insert a snippet of code on their sites. The code then scans it to see what it's about.

Video ads are sent to the site automatically, based on the results of the scan.

The ease-of-use for publishers and contextual relevancy for advertisers are expected to lead to widespread usage.