Broadband Enterprises will soon launch a new ad serving platform to compete with services offered by DoubleClick and aQuantive's ad technology unit Atlas.

The platform, named Vindico, will allow advertisers and their agencies to control the deployment, assignment and scheduling of both video and banner ads across broadband networks, MediaPost reports. Bryon Evje, chief operating officer of Broadband Enterprises, states that 12 advertisers began testing the platform, and two of them have signed up and are now paying for the service.

Broadband Enterprises tracks campaigns using its in-stream ad-tracking system to record key metrics like impressions, reach, user interaction and time spent. The tracking data is collected in real time and formatted so that it is immediately accessible via the Broadband Enterprises online reporting interface.