Press Release: DMC and Drugstore Launch Hope & Glory Buzz Campaign with Queen
British fashion brand Hope & Glory launched a viral ad tuned to Britain's two favorite pasttimes: soccer and making fun of the Queen. The creative can be seen here, and complete appreciation may require either British citizenship or at least a close following of international soccer.
Digital Media Communications (DMC) planned the campaign, and will seed and track it. The spot was produced by Drugstore creative team Russell Schaller & Ben Clapp and produced by Ben Wheatley.
