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Britain Buys Search Terms to Boost Gov Site

SearchEngineLowdown: British Government Pays for Search Ads

The U.K. is apparently purchasing paid search terms on services like Google's AdWords in order to attract more visitors. Launched in March, the Kingdom's main government website has fallen short of stated traffic goals. On the media buy list: Google, Overture and Espotting.

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Britain Buys Search Terms to Boost Gov Site

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