Branded video ad network BrightRoll has developed a suite of pricing methodologies that yield more flexibility for marketers that want to run video campaigns.

"Performance Pricing" gives users a wide range of engagement and performance-based ad options that can be mix-and-matched to meet campaign objectives. BrightRoll also introduced a new metric, CPV: cost per completed video, which tracks when users have watched a video from beginning to end.

Other Performance Pricing metrics include CPE (cost per engagement, or the cost per each user-initiated video engagement or start) and CPC (cost per click on video ads).

All three options can be implemented at once or in combinations the advertiser chooses.

"Requests from advertisers seeking a broader portfolio of pricing options to better align with their plan objectives led us to release this pricing model innovation," said CEO Tod Sacerdoti of BrightRoll.

"Performance Pricing demonstrates that there is no one right way to buy online video advertising. By letting customers pay on the metrics that most benefit their individual campaigns, we're continuing to remove inefficiencies in the video inventory buying process."

Those interested in giving Performance Pricing a test-run are encouraged to contact Charlie Whittingham at advertisers [at] brightroll [dot] com.