Video syndication service Brightcove has signed deals with Cosmo, Elle, and Men's Health to provide video clips to each magazine's website.

The deals are another sign of publishers' attemp to place more importance on online offerings, Reuters writes. As broadband penetration increases, and as video delivery costs fall, more such deals will likely be announced by publishers attempting to engage customers on the internet in order to remain relevant.

Earlier this year, Brightcove signed a similar video delivery deal with Time Warner's Time. "We've approached online videos with brand integrity in mind," said Paul Speaker, president of Time Studios. "It's all about how our editors continue to engage their audiences, video is now part of that process."