Susan Bratton - executive chair of the ad:tech conference, a founding member of the IAB, and advisory board member for companies like Jingle Networks, Maven Networks and mbuzzy - this week launched Personal Life Media, a podcasting and blogging network, reports ClickZ.

The network is meant to appeal to the "cultural creatives" market segment, according to Bratton; that segment is generally made up of Baby Boomers who want to get more out of their lives and work.

The new network provides socially conscious lifestyle content on issues such as relationships, dating, marriage, intimacy, life purpose, wealth creation, healthy aging and longevity - even cosmetic surgery and Kama Sutra.

The company, with Bratton as CEO and husband and business partner Tim Bratton as COO, is producing 15 weekly and daily audio shows, podcasts and blogs. The content is available via the firm's website and iTunes.