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In time for its fourth-year anniversary, womens network Glam Media launched Brash.com, a site targeted exclusively to men.

Axe, H&M and HP served as launch advertisers. Content/video partners include Time.com, CNET, SB Nation, TheCarConnection.com, Rolling Stone, VidCat and HowCast. DigitalTrends.com, InGameNow and SeriousWheels.com joined the publisher network.

Brash targets men between the ages of 18 and 49. Its primary purpose is to provide lifestyle, entertainment and technology-oriented content. Its five network channels include: Lifestyle (style, fitness, travel, food & drink), Entertainment, Tech, Auto (with emphasis on luxury and sportscars) and News (including politics).

Featured articles on the homepage bear to-the-point, image-oriented titles like "The Perfect Shave," "6-Pack, 6 Weeks" and "Who We'd Cast as a Bond Girl." Most notably, The Brash 100 and the Brash Hall of Fame highlight a handful of prominent role models that typify the modern man.

Brand advertisers will benefit from Glam Evolution, an ad targeting platform that terraces readers by audience, content, primetime and placement.

"With Brash.com, Glam Media is replicating the success of its vertical content model, and will further entrench the reach that made the company a comScore top 10 web property," said chairman/CEO Samir Arora of Glam Media.

Brash.com reportedly drew 10 million unique US visitors the month it launched. The company announced its plans to debut a mens network last month, at which time it also cut seven percent of its workforce.

But Glam has enjoyed rapid growth since conception. Last year it was dubbed the No. 1 women's network online. Since then, it formed strategic alliances with TV networks, launched a panoply of e-newsletters, debuted an ad exchange and went live in Germany and the United Kingdom.