Revolution: Brands fail to engage with young consumers online
Kids'll love him
A British market research firm concluded that brands are failing to connect with youth, proving too conservative and, well, square. For this, they get paid. The company found that the online marketing efforts of major brands didn't conform to the actual web usage habits of teens. So research company Panlogic, not exactly a jig'd-down home-b of a firm, decided to do what it is most comfortable with: create a market segmentation with catchy titles to the groupings.
