Name recognition, promotions and discounts mattered most to online and offline shoppers over Thanksgiving weekend, with eBay, Amazon, Walmart.com, Target, Best Buy, Overstock.com, Circuit City, Dell and Shopping.com and Shopzilla comparison shopping networks experiencing the most online activity on Black Friday, reports DM News, citing Nielsen/NetRatings' top-10 list; the next five were Sears, JC Penney, Craigslist and Yahoo Shopping in its own 15 most-trafficked sites on Black Friday.
Black Friday at-home online traffic increased 29 percent to 17.19 million, according to Nielsen; last year's Black Friday traffic was up 11 percent to 13.28 million unique visitors, and the year before traffic was up 74 percent to 11.92 million.
On Thanksgiving Day Hitwise data showed eBay accounted for 16.2 percent of all U.S. online traffic; Walmart.com came in second with 4.85 percent, and Amazon was third with 2.8 percent. Circuit City, BestBuy.com, Target and Dell USA had shares of 2.72 percent, 2.7 percent, 1.84 percent and 1.65 percent, respectively.
