ClickZ: Branding Your E-Mails, Part 1

Email letterhead. We've heard this story before but it bears repeating and Martin Lindstrom does so in today's ClickZ. His point being that one of the first things a company does when it opens its doors is design letterhead yet no company seems to develop email letterhead. And with more communication taking place via email, it seems like a valid point to make.

There are some very simple technology solutions out there that will allow you to create a simple HTML letterhead template that has a back up version for those who do not receive HTML. It seems so easy. Why don't we do it?