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Brand Consultants: Online Media More Annoying than Useful

CRM Buyer published an analysis piece interviewing several experts who aren't so sure consumer packaged goods clients should be wasting their budgets on online media. Positive case studies from portals such as MSN notwithstanding, consultants from GartnerG2 say that online advertising is more annoying to consumers than useful to brands. Canvassing brand consultants, the story gives the sense that the drumbeat from brand consultants remains one of the mitigating factors in the movement of budgets from traditional to online marketing.

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