CBS News: 'Neuromarketers' Inside Your Head
Market researchers are turning to medical technology to gain insight into how people react to products and advertising. Looking at MRI scans of people's brains as they are shown various things gives researchers a picture of consumer reactions unfiltered by social niceties, insecurities and other factors that often taint focus group responses. There's no proof yet that the data is more useful, but if scientists at California Institute of Technology discover links between brain activity and preferences and emotions, it might prove helpful.
