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BPA: Digital Subs Growing Fast, EWeek Leads

DM News reports that EWeek led the Top 25 list of publications with digital subscriptions audited by BPA Worldwide. Rankings were for the second half of 2004. Digital subscriptions accounted for 16.2 percent, or 65,000, of eWeek's total qualified circulation of 400,100.

The top 5 digital subscription ranks also included Computer Weekly's 40,065, Microsoft Certified Professional's 39,092, NASA Tech Briefs' 31,179 and Electronics Weekly's 16,853. The number of BPA-audited titles with digital subscriptions is growing rapidly. Most of the growth is from business-to-business titles.

In June 2003, the BPA statement showed 30 publications with digital versions. It jumped to 46 titles in December 2003 and 66 in June 2004. The count for December 2004 was 101 titles.

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