The Boston Globe has dropped Axciom — its previous search provider — and will forthwith use Google to provide search on its site, reports ClickZ.

Google replaces Acxiom as the dedicated provider of search for local business listings. The deal gives Boston.com — the online home of The Boston Globe — improved search listing pages, which can be sold as real estate. Globe staffers shall periodically sift through search results to ensure they match what people seek.

The Globe that expects a mix of AdSense advertising on search pages, as well as increased advertiser interest in the enhanced listings, will generate more ad dollars than its previous system.