The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Boston Libraries, Smithsonian Say 'No' to Major Player Book Deals


A Google-scanned masterpiece
becomes Google property

In their competitive effort to digitize the world's books, Google and Microsoft have closed big deals with major libraries, including the New York Public Library and university libraries, Harvard and Oxford. But opposition is brewing in Boston.

The Boston Public Library and the Smithsonian Institution think going Google is a mistake, given its commercial aims and the fact that it's a private entity.

Many Boston libraries are opting for the Open Content Alliance, "a nonprofit effort aimed at making their materials broadly available," reports the New York Times.

Though the Alliance bills those who jump onboard up to $30 per scanned book, the results won't be limited like Google or Microsoft, which demands that libraries block all other search companies aside from their own.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research