Aging baby boomers are avid users of the internet and have widely embraced technology, according to a new BoomerEyes study by C&R Research.
The study found that 71 percent of 50- to 64-year-olds acknowledge high internet use, and 32 percent of those 65 and over report regular internet use, writes BrandWeek (via MediaBuyerPlanner).
It also found that among boomers with kids 40 percent are now empty nesters and so have on average $315 more per month to spend. Boomers worry about finances, family, and health/diet, and they shop online for travel, books, clothes, and electronics.
Disposable income for boomers is estimated at $2 trillion a year.
