The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Book Campaign Creates Alternative 1911 Web Universe

The promotion people behind the new book "Triangle: The Fire That Changed America" seem to have gone a little overboard, going so far as to create a complex network of websites, as they might have appeared if they were able to exist back in 1911, the time period for the historical account. By spoofing real sites - and cleverly choosing ones that are known to generate a lot of buzz - the network of sites eventually dumps readers into the book's own site. WhatsNextBlog, for instance, becomes WhatsNextEnmesh, a site about the newest developments in sewing technology, replacing What'sNextBlog's online focus. Also so honored is Craig'sList (MoishesList.org), among others.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research