Boo returns from the dead

Boo.com, the fashion website that burned through nearly $200 million in 18 months during dotcom bust in 2000, returns to the arena as a hotel booking site, reports London's Financial Times.

Seven years later, founder Ray Nolan of Web Reservations International has bought the URL for a travel site that touts Web 2.0 community features and multiple advertising options.

“It’s catchy, and it works across languages,” Nolan told the Financial Times. “Obviously there’s a lot of brand history, but when we told our staff we’d bought the Boo name most of them didn’t know what we were talking about.”

New features on the site include user-generated reviews, maps, hotel booking instructions and interactive features enabling users to swap recommendations with friends.
In a unique advertising twist, reflected hotel and airline fares will change depending on the date the user would like to travel, and on whether he or she is interested in a two- or five-star hotel.