Internet Retailer: The cross-channel pull of e-mail at Bombay: 10x more in stores than online

Bombay Company used to conduct email marketing solely to send recipients to the online store. But a tracking study uncovered the fact that for every $1 in web orders they received, they were raking in $10 at the bricks and mortar storefronts. Now, their email efforts show a more agnostic tone, pushing recipients to buy, regardless of where they choose to do so.