The magnificent world
of Vivah

India's Rajshri Media is launching the country's first serial made for mobile phones.

The 90-episode comedy series will be three minutes each, according to The Hindustani Times.

Over a year ago, Rajshri Media released a film titled Vivah in both theaters and online.

The film was available as a free download for the first few days of its release. It sold for Rs 400 per download and generated 6,500 downloads in the first nine months, according to an Ernst & Young report.

There are some 220 million mobile phone users in India. Internet users are estimated at 46 million, with an "active base of over 32 milllion," writes the Hindustani Times.