BlueLithium won a $11.5 million round of venture funding from WaldenVC and 3i, according to AdWeek. The funds are slated for a U.K. expansion and engineering improvements to its targeting technology. BlueLithium, a media reselling network in the style of Advertising.com, started up only in the very end of 2003. It already has 1,000 sites in its network, reaching what it estimates to be about 100 million individuals.