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BlowSearch Tool Tackles Click Fraud

Pay-per-click advertising network Blowsearch yesterday announced the launch of DefenderT, a program that helps eliminate fraudulent clicks for pay-per-click advertisers, reported MediaPost. The program checks clicks on a client's ads to see whether they were by a human or a bot, and can block ads from appearing on pre-selected IP numbers, preventing competitors from even viewing a company's ads.

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