A goodly number of Brits are shopping online after having tipped back a few pints with the blokes (or otherwise), resulting in what has been dubbed BLOTO (Buying Loads of Tat Online), according to research from customer experience firm Conchango, writes NetImperative. The research reported that 7 percent of Britons know someone who has shopped online while under the influence. The survey also found that 6 percent of Britons also know someone who has shopped online in a state of undress.
The report concludes that although many U.K. consumers are prim and proper as sober high street shoppers, their inhibitions disappear behind closed doors when they've had a few too many.
Conchango said all signs point to a worsening of the BLOTO syndrome, because by 2009 the overall online shopping market in the U.K. will have risen to 80 billion pounds, 25 percent of retail buying being done online, according to the Interactive Media Retail Group.
