Bloodstock Open Air, a music festival that takes place in the UK, will enable attendees to obtain tickets via mobile phone, a functionality that, up to now, was unheard-of in among metal head festival-goers, according to a recent release.
To purchase tickets via mobile, users visit tixmob.com, a mobile ticketing website. The tickets are then delivered to a given mobile device.
Tickets can also be delivered to the mobile devices of friends or family.
The mobile ticketing service charges no admin, processing or delivery fees. Tickets are available until the event begins.
Bloodstock is the first metal event to try the mobile ticketing process.