Some dreams die hard

BlogTalkRadio has launched an advertising initiative that enables hosts — and the company — to make money from their own shows, reports ClickZ.

BlogTalkRadio allows anyone to sign up and host their own web-based "radio" talk show on a topic of their choice. The company hired a radio ad sales veteran to help sell ad inventory around those programs.

Ad opportunities take the form of in-stream ads, though email marketing and coupons are offered as well. There are also opportunities to work out host-read spots. The company is also exploring branded stations and other integration options.

BlogTalkRadio archives its shows and will sell pre-roll spots within those episodes.