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Blogspot Site Traffic to Exceed NYT's

Business Blog Consulting points to Alexa figures showing that Blogspot - the homepage for Google's Blogger application - now has more traffic than even that of The New York Times, one of the web's top ten news sites. But a quick check against Hitwise figures shows that - while the trend is certainly there - Blogspot hasn't yet hit the inflection point at which it exceeds the traffic of the Gray Lady. The Hitwise data combines both blogspot.com and blogger.com into a single domain category. It is likely that Alexa, which uses users of its toolbar to gather data on site traffic, over-represents blog traffic due to the higher propensity for bloggers to use the toolbar. That said, it is indisputable that blog traffic is being marshaled into aggregations larger than even some of the biggest mainstream publishers.

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